Promoting Your Brand Within Shopify Notification Emails

Promote your brand across every touchpoint

Your marketing team, web designers, copywriters and social media specialists combine forces to make your website and social media sing your praises, promote your voice and enrich your customers’ visual cues with your chosen palette of engaging colors. Should your Shopify email notifications do any less? On the contrary they can do much more, and drive repeat purchases in the process. 

What are Shopify notification emails?

Merchants are constantly looking for new ways to speak to their customers. Whether it would be newsletters, clever headlines, digital coupons, or even social media tie-ins. All of this while neglecting their most under utilized form of communication —  Shopify email notifications, which are alternatively known as transactional emails.

Transactional emails don’t just appear when a customer has placed an order. They include confirmations of shipping; reminders for abandoned cart checkouts; lost password requests and more.

Transactional emails have been proven to have vastly higher open rates and revenue per email than traditional bulk mailings.

According to a study done by Experian:

 • Transactional order emails average $0.75 per open compared to $0.13 for bulk mailings on orders

 • Transactional shipping emails average $0.80 per open compared to $0.26 for bulk mailings on shipping

 • Transactional returns/exchanges emails average $0.53 per open compared to $0.19 for bulk refunds/exchanges emails

How can I better leverage them?

The key to being successful with your Shopify email notifications is to make them about more than just the transaction taking place. They are an opportunity to not only build trust with your customer by confirming that the action they took online is being carried out, but also to promote your brand by creating a personalized customer experience that turns a one-time buyer into a repeat buyer.

Customers open these transactional emails looking for information, whether it’s an update on when their order will arrive, confirmation that their returned item has been received or the promise of a members-only special sale.  You have their full attention when they click open your message, the power of that opportunity cannot be overstated. In parallel to a customer walking into a brick-and-mortar version of your store — their senses are open to your branding.

Develop a style sheet for all the emails you’ll be sending out to customers, including the following items:

 • Logo

 • Fonts

 • Colors

 • Spacing

 • Language

 • Tone of voice

 • Resourced photos

The more unique, and consistent your emails, the more customers will remember them. Whether your logo is an eagle, a beagle or a pair of wind-up chattering teeth, make sure it’s front and center every time you send out an email to your customers. Don’t think who you are matters? Consider that 68% of Americans base their decision to open an email based on who is listed in the ‘From’ box.

Beyond the logo, your color palette and perhaps most importantly, your tone of voice. It will make your company memorable for customers to visit again and again. Is your business playful? Do you put in relevant or even off-the-wall trivia in each email? Does your email convey the same elegance you see in your customers and their purchases? Whatever the answer to that question is, make sure it permeates through all of your Shopify notification emails. So your customer feels like they are talking to an old friend the next time they hear an audible ping tied to a message from your store.

Shopify Store Emails

Why should I personalize my Shopify notification emails?

It used to be when you’d order something online, you’d get a digital version of a scanned paper invoice. One complete with smudges, and if you were lucky, you’d get a thank you — not personable at all.

Personalizing your Shopify email notifications can skyrocket your sales. A study by eConsultancy reveals that 74% of marketers say targeted personalization increases customer engagement.

These practices include:

 • Including a note about the item they ordered (ie. those black boots you ordered will look great this winter)

 • Cross-promotion with popular items or other items the customer has browsed in prior visits to the online store

 • Using just the customer’s first name in the subject line or salutation. Campaign Monitor reports emails with personalized subject lines get opened 26% more than those without

 • Pertinent web links such as how to track your order online or how to sign up for a rewards program based on purchases made

 • Referral marketing to share positive experiences

 • Links to online coupons or discount codes

Contextual Retargetting

How can Spently help with this?

Coding emails can be a little tedious, but it’s our specialty. So that’s why we’ve created a template builder for you to simplify the process.

New Global Settings

Spently allows you to take control over your Shopify email notifications, and create a full menu of responses designed to keep your customers engaged and informed. We’ll dazzle your customers with product recommendations, discounts and referrals, and you’ll be rewarded with repeat purchases paired with a higher return on your investment.


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