LeatherUP

Las Vegas, Nevada

Learn how LeatherUP generated an additional $160,000 in sales using Spently.

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Introduction

LeatherUP is a Shopify Plus merchant, and one of our Premier merchants. These affiliations are warranted since they are one of the largest importers of leather and motorcycle goods in the US, with a very successful online store — averaging a little over a million visitors a month.

Reinforced by their philosophy of providing customers better quality for less, they’ve become a prime example of maximizing a niche. That’s where Patrick comes in. He sits at the intersection of marketing, and growth — as a strong believer in using technology to help scale businesses, he makes perfect use of the apps within the Shopify ecosystem — and we’re happy to be one of them.

Leatherup3

Why use Spently?

Patrick’s primary focus is to help cultivate recurring engagement from his customers. Prior to using Spently for personalized transactional emails, LeatherUP utilized a combination, which consisted of the default Shopify notifications paired with newsletter blasts through Klaviyo.

Patrick, being strapped for time but still curious to see how he could optimize this channel further, decided to experiment with branded transactional emails — and that’s where we came in with our white glove service.

“Everything was setup, without us having to think about it.” Patrick wasn't able to find anyone else that provided this simplicity — while providing a user friendly dashboard for Patrick to visit and keep an eye on key metrics ie. insight around lead attribution for abandoned checkouts.

At the end of the process LeatherUP had email templates with embedded marketing components, which helped monetize their most sent emails.

Using Spently

Since opting Spently for their store notifications instead of the default Shopify notifications, while keeping Klaviyo for newsletters, LeatherUP generated 4X more engagement from their existing customers, and have generated $160,000 in additional revenue within just two months of utilizing marketing components.

$3.00

per order confirmation email sent

54.41%

total open rate

23.77%

total click rate

If you’d like to learn more about Spently, or about how we helped companies like LeatherUP drive repeat purchases, you can reach us at accounts@spentlyhq.com