How to manage your E-commerce store with ease?

How Fast Is Your Shopify Store

“The early bird catches the worm”

You watch dismally as you wait for what seems like forever for your store to load. You have typed in the URL, you have hit enter…. you are still waiting…

The day before, you had installed some new apps and spent a long part of your day adding features and new analytics in the hope of bettering your site. All you want to do is to continually improve your store. You try to analyze what could have gone wrong. Perhaps your unoptimized images are in the wrong format? Could it be the new apps you have installed?

Unfortunately, time wasted on wondering and trying to solve this problem is going to slowly kill your business, your store, and the project you have been working on tirelessly day and night.

Let’s face it: no customer wants to waste their time on a slow store. It is frustrating and a waste of their time too. Each additional second that it takes for your site to load increases the site’s bounce rate and affects your store's bottom line.

The e-commerce world is more competitive than it has ever been before and to succeed you need to promote customer satisfaction and set yourself apart from the rest.

The page speed of your store affects conversions

Site speed is an important way to tell how your site is performing overall.

Various studies on the customer expectations of website performance and speed have shown that 79% of customers are less likely to return to your store if they are unhappy with its speed.

If that is not scary enough, it has also shown that 64% of smartphone users expect a site to load in under 4 seconds, while 47% of desktop shoppers expect your page to load in under 2 seconds!

Furthermore, it is important to note that in addition to your customers recognizing your store's slow speed, search engine channels, paid as well as organic, will also recognize this. Slow speed lowers your Google Ads Quality Score which ultimately means a higher cost-per-click out of pocket for you.

Page Load Time Vs Conversion Rate

How to determine my site's speed?

Various tools can be used to check a site's speed. However, most of them require you to create an account, install codes, and then ask for your credit card details in return for an overly complicated report.

That's why many of the Shopify community choose TestMyStoreSpeed - a free tool to test their site speed. It looks at your cart, product, and collection pages to provide a clear view of the entire site's speed, as well as a recommendation section with clear instructions to solve the issues.

Test My Store Speed

Time to start improving your store now

Here are some of the easiest ways to boost your store speed:

  • Try to compress your images as much as possible.

Images that are not sized correctly or contain odd formats can slow down your webpage. You need to optimize them so that they do not need to be resized in code. JPEG format is the best to use for high-speed loading. Too many high-quality images will slow down the speed of your site.

  • Make use of a fast and responsive theme

It is important to remember that site speed can depend heavily on the theme that is being used. You need to ensure that you have used a fast theme.

  • Always get rid of old apps

Apps installed on your Shopify store all load their own resources such as HTML, scripts, stylesheets, images, fonts, and numerous more. The more apps you install, the more resources need to be loaded which ultimately increases requests, render-blocking, and page weight. You do not want this as it increases your store's loading time - even if you’ve uninstalled an app, its codes remain.

  • Do not use Sliders

Sliders add unnecessary images and load poorly on a mobile device. An article published by on site optimization has shown that sliders are almost ignored completely by most users.

Site speed is not everything when it comes to your Shopify store. You also need to have a solid product to offer and consistently make use of effective marketing.

That being said, it is also important to keep in mind that site speed can mean the difference between a conversion and a bounce. This can make a world of difference to your site and customer satisfaction, setting your store aside from thousands of others that are competing in the world of e-commerce.

About Andrew

Andrew Durot lives and breathes ecommerce, founding after his time at Airbnb. Andrew and his team specialize in Shopify store speed and site performance.

Andrew Durot

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