Top Tips To Increase Your E-Commerce Conversion Rates

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Top Tips To Increase Your E-Commerce Conversion Rates

Today, COVID-19 has accelerated the shift to e-commerce because consumers are increasingly shopping online. And if you are not, there’s no excuse to wait any longer. Your customers are waiting! One thing you may be wondering is how to increase your e-commerce conversion rates, which typically sit at 2% to 3% on average. However, your business should always strive to be better than average, and it’s possible when you follow some best practices, which we will introduce in this article.

Make Your E-Commerce Website Easy to Navigate

How easy is it to find a specific product on your store? Do you have to click through numerous tabs and pages just to get there? Is there an advanced search function for customers who know exactly what they are looking for? All these are factors that make your store easily navigable. Grouping products by categories is one way of easing customers’ search, however, remember to design and implement a navigation bar featuring terms that match the “H1s” of each page.

Just like a brick-and-mortar store has to section their space carefully by aisle, your e-commerce store cannot be a haphazard collection of products – there must be some thought behind how your customers can find what they are looking for.

Enable Shopping Features on Social Media

Although we will not go into the benefits of having a social media presence in this article, we believe that many businesses already have an account on Facebook, Instagram, Twitter, or whichever platform their target market actively discusses, reviews, and purchases their products or services. Social media marketing is important but business owners should remember to enable direct purchasing and follow up with potential customers to close the deal.

Today, Instagram ads can take customers directly to a checkout page, making the conversion process as seamless as possible. Businesses that sell products and rely heavily on visual presentation should make the most of this trend to drive sales.

Product Description is Key

The biggest difference between shopping online and in a physical store has to be the ability to get an actual feel of products. Today, there is a group of people who remain loyal to brick-and-mortar stores simply because they get to try on clothes before they buy and see the dimensions of certain items for themselves. The next best thing you can offer with e-commerce is a product description that does your product justice. In addition, if an item requires assembling or is not straightforward to use, include infographics and videos that showcase it in the best light. That way, customers can get a feel of the product from the comfort of their own homes, making them more likely to convert.

Increase Customer Engagement through Personalized Emails

Let's say that you run a successful online store. You have a well-managed inventory and your store receives a healthy amount of traffic. Best of all, your customers are raving about your products. The question is: have you covered all your bases? Chances are you are not maximizing your sales opportunities and losing potential profits to shopping cart abandonment. Every e-commerce business owner experiences this problem: Between 60% and 80% of their customers abandon their carts before returning to complete a sale. This means that your sales figures may only be half or a third of what they could potentially be.

Now, it is nearly impossible to retarget all cart abandoners because some people didn’t intend to purchase any products in the first place. However, this shouldn’t stop you from re-engaging customers by designing and sending personalized notification emails. With an easy-to-use tool like Spently, you do not need to hire in-house developers to create custom emails. There is a wide variety of templates to choose from, and they will match and complement the theme of your Shopify store and brand. Just drag and drop what you need in your emails! In addition to featuring products that your customers have yet to purchase, you can also include your monthly email promotions, recommend more products that your customers will love, and more. To make your Shopify notification emails more attractive, you can also include coupon codes bearing your customers’ names. That’s just scratching the surface of what Spently can do for your Shopify store.

How do you know that your Spently notification emails are working? The app has a reporting and analytics function that allows business owners to track new referred customers, repeat customers, people who redeemed your discounts, and even the lifetime value of a customer. So, is Spently for you? This is an excellent app to use if you plan to engage with customers via notification emails but don’t have the time to personally manage them. Spently helps you automate these processes and drive sales to your e-commerce store!

Engage an E-Commerce Developer

If you are looking to start an e-commerce shop for your business but don’t have the time or expertise, engaging e-commerce website development services can be the best course of action. These services help free up time for you and your employees to focus on more important tasks, such as logistics, after-sales support, and more. Digital marketing agencies have years of experience and expertise handling e-commerce websites for clients across various industries and will be able to create a storefront that suits your needs.

E-commerce SEO plays a big part in boosting your store’s online presence and visibility. That’s right, launching your store is just one step in the process. Running and maintaining an e-commerce store is something you are in for the long run, and to ensure sustainable results and long-term success, a comprehensive SEO strategy is required.

Author: Chad Faith

Bio: Chad is the Director of Content for SmartSites, America's #1 rated website design & digital marketing agency. Chad's career in SEO and digital content spans over 10 years. In his role with SmartSites, Chad manages a team of over a dozen writers spanning 4 countries. Chad's team has written content for Audi, PGA Village, PokerStars, and hundreds of small-to-large businesses.

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