Hat Heaven


Learn how Hat Heaven’s transactional emails have a unique open rate of over 60% with Spently.

Hat Heaven


Hat Heaven is a Shopify merchant based in New York. It is a family business that started in 1986 by Brian's father under the name "Caps Unlimited" in the Bronx. In early 2018, Hat Heaven launched their e-commerce store. 

With this being the case, Brian contacted Roswell Studios in New York to build his online store and advise on growth strategy as they are industry leading experts in trendsetting projects within the fashion vertical.  Nihar Kulkarni, Roswell's Managing Director, recommended Spently as an essential customer retention tool which would help drive repeat sales by merchandising transactional emails - boasting open rates above 60%. Hat Heaven has been using Spently since November 2018.

Why Use Spently

Brian used the Shopify default templates for his transactional emails which did not match the Hat Heaven brand essence. Brian mentioned that these were not anything great to look at and had low functionality compared to the branded emails by Spently. “Customers didn’t get excited about the purchases they had just made and I feel having excitement and wonderment is an important part of success”. Spently gave Brian the edge and empowered the brand to stand out and generate over $29,000 in repeat sales revenue. This was achieved by adding in additional CTA buttons, brand images and creative copy to make the transactional emails resonate with customers already engaged with the brand.

As Brian mentioned, his customer base is always looking for the latest trends and fashions. Being able to display Hat Heaven's most popular collection from his store in their transactional emails was contributing towards additional repeat purchases. The team also noticed that linking individual banner images to popular collections helped to boost conversion and increased the click rate.

"Spently gives me a really big edge in that it makes my hard work really shine through and maximizes my efforts. It's a slow, daily grind but Spently makes sure that none of my efforts are wasted. Emails are really a portable storefront that end up in people's inboxes."

Using Spently

“Comprehensive, adaptive, and personal. I would recommend Spently because they tailor what you are looking for no matter what industry you are coming from, which is huge. It’s not one size fits all, and it’s something every business needs in order to increase success.”

If you’d like to learn more about Spently, or about how we helped companies like Hat Heaven increased their cart recovery rate, you can reach us at accounts@spentlyhq.com.

Building a new ecommerce store or need to refresh your stores website? Reach out to contact@roswellstudios.com for more information about their services.