Stash Tea

Portland, Oregon

Learn how Stash Tea generated 10% of their sales using Spently.

Stash Layout


Stash Tea was founded in Portland, Oregon in 1972 as a specialty tea company with one goal, to source wonderful blends and unique teas from all over the world — and it’s safe to say that the founders have succeeded.

Fuelled by their passion to provide wonderfully flavourful journeys led them to the world of e-commerce, and that’s where our guest for today comes in, Director of Consumer Sales at Stash Tea, Tricia Caldwell.  Prior to overseeing the company’s online store, Tricia managed retail locations for Stash Tea.

Here’s what Tricia had to say about the transition,

“It’s been a challenging and growing experience.” mentioned Tricia, due to their small team, but their new partners gained through the Shopify ecosystem, including Spently have been there to provide recurring support as they scale.

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Why use Spently?

Since Tricia manages both digital, and retail locations — it was important that the customer experience remained consistent regardless if a purchase was made through an online, or offline touchpoint.

Quickly understanding the limitations of the default Shopify notifications, Tricia realized that they required a solution that could help them customize these transactional, and follow-up emails to match their branding, and perhaps monetize them via product recommendations, discount codes, and referrals to generate repeat purchases.

All of which Spently was able to fulfill while addressing the blindspot left by Shopify — providing granular analytics around these emails.

As Tricia mentioned, “you can’t manage what you can’t measure.” and at Spently we strongly agree with that sentiment.

Using Spently

Just within their first few weeks of use, Stash Tea was able to generate more revenue than the cost of using Spently, and this was just through transactional emails.

Once Stash Tea activated their win-back campaigns, and bolstered their abandoned checkout series (on top of the one sent by Shopify) 

See below for follow-up stats,


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unique open rate


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by leveraging this captive audience they were able to more than double their return on investment.

Reinforcing the fact how Tricia was able to leverage apps within the Shopify ecosystem to create self-sustainable, and peripheral growth channels.

If you’d like to learn more about Spently, or about how we helped companies like Stash Tea drive repeat purchases, you can reach us at